Do you happen to be a medical specialist or a dentist? A pharmacist or a health expert in Italy? Are you interested in finding out all the news from the marketing world or in learning more about this topic?

Marketing is my passion and I wrote Royal Health. The noble face of Health Marketing to share with other professional enthusiasts techniques, strategies and winning solutions in the field of health.

Do Leave me your email address and you will definitely be among the first to be informed no sooner is Royal Health available for purchase. On a monthly basis, I will also keep you updated with an email on all the news regarding health marketing from all over the world.

Inoltre ogni mese ti terrò aggiornato con una mail su tutte le novità sull’Healthcare Marketing da tutto il mondo.


Conosci i tuoi… limoni? La campagna del cancro al seno più condivisa del 2017

7 February, 2018

Le immagini sono più immediate delle parole. Colpiscono di più, generano reazioni, si fanno ricordare. Da questo scaturisce il successo di #KnowYourLemons, una campagna di prevenzione del cancro al seno che è risultata uno dei post più virali del 2017 in ambito health & wellness, con oltre 3 milioni di visualizzazioni e più di 40.000 condivisioni.



My name is Giovanni Battista Coiante and I have decided to mingle and put my two great passions together, namely, Medicine and Marketing in order to create an unprecedented professional profile on the Italian scene, in other words, the Health Marketer.

I will try and convey the importance of a well-planned online presence to you; I will recommend the most useful digital tools so as to promote your medical activity and I will also reveal all the tricks to define a truly effective health web marketing strategy.

Building your success as a health professional starts here.

Are you ready and willing to follow me by accepting this amazing challenge?

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